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Rejection

Reject your leads without burning bridges. Ideally, refer them elsewhere but keep the relationship open. Don't forget to add them to your CRM!

Hi [NAME],

Thanks for thinking of us for your business. While this sounds like a great opportunity and we would ordinarily love to help, we are currently booked solid and aren’t taking on any new clients right now.

[Or]

Thanks for thinking of us for your business. While it sounds like a great project, it doesn't seem like a good fit at this time. [It's best to personalize this part and give them the reason they aren't a good fit for you right now, e.g. budget too low, deadline too soon, etc.]

However, I’d love to refer you to a handful of people whom I have a TON of respect for and who may be able to help you out.

Here they are:
⁃

  • [REFERRAL 1]
  • [REFERRAL 2]
  • [REFERRAL 3]

Best of luck with the project and please feel free to reach out again in the future. We might be in a better position to accept.

Again, thanks for thinking of us. Best of luck with [BUSINESS], [NAME]

Best,
[NAME]